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Which Social Media app has a ghost as its mascot ?

Which Social Media app has a ghost as its mascot ?

The answer to which social media app has a ghost as its mascot is pretty simple it is Snapchat. Snapchat is one of the most popular social media platforms among teenagers. Snapchat has one of the best video filter and image sharing features available compared to other popular apps such as TikTok or Instagram. Snapchat started with the Picaboo project in 2011 and its founders Bobby Murphy and Evan Spiegel had an idea of creating a platform which made video and photo sharing convenient. The best part of Snapchat was that pictures and videos disappear after 24 hours from the receiver phone. This made it different from other social media apps. 

What is the History of Ghost Mascot of Snapchat?

As Snapchat started as the Picaboo project in 2011. Its founder Evan Spiegel took it on himself to design the logo. It took him just one evening to come up with the logo. The ghost logo is known as Ghostface chilean, in honor of american rapper Ghostface Killah. 

ghostface killah

The mascot of Snapchat has changed over the years based on different reasons. The first change came when any original creator of Picaboo filled a copyright law suite. Due to this Snapchat removed the smiling face. Both the founders Bobby Murphy and Evan Spiegel claimed that the smile was removed because they wanted to associate the blank face to all the users of snapchat. So in 2013 the Ghostface chillah became only an outline on a yellow background. In 2019 one more change was introduced, the outlines were made much thicker which made the ghost mascot look much more prominently on the yellow background. 

What is the meaning of the Ghost mascot of Snapchat?

Snapchat was earlier named Project Picaboo. The word Pic-a-boo means to click a photo of a ghost. So, having this in mind the founder of the company created this mascot. There is no deep meaning related to this mascot and it is just a quirky, funny and cool representation of a ghost. 

What is Snapchat all about?

Unlike other social media platforms, Snapchat is built in a way that you need to regularly check your account to remain updated. All the content shared on Snapchat which are called snaps, disappears after 24 hours. This feature ensures that people visit their profile on a regular basis. Currently Snapchat has more than 265 million users who are daily active on the platform.

How to Open a Snapchat account?

To setup a Snapchat account follow below steps:

  1. Go to App store or Play store and download the Snapchat application
  2. Once the application is downloaded click on the app icon to open it
  3. Once the app is open you will see an option to Sign Up, click on that 
  4. Enter your name and accept to start the process
  5. You will require your age to be filled next and then you will require a username
  6. Create a highly secure password next and enter your phone number to verify 
  7. Finally you are ready to use Snapchat 

Conclusion on which social media app has a ghost as its mascot?

Snapchat is the Social Media app which currently use ghost as its mascot. The ghost mascot is also called Ghostface Chilean. So now you know the right answer when someone asks you “which social media app has a ghost as its mascot?” 

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Harshit Singh

Harshit is the lead writer for He works as a marketing and strategic consultant and has worked for numerous brands.

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